Google Analytics is Google's web analytics service that offers analytical tools for SEO and advertising, in addition to using statistics. You can use this service if you already have a Google account.

Business monitoring software is used in various different ways. Here are some of the key features of google analytics that make it so popular.

1. Google Analytics provides data visualization tools including but not limited to scorecards, dashboards, and movement charts to show changes in data over time.

2. Create custom reports.

3. Communication and exchange based on email.

4. Useful integration with other Google products, especially AdWords.

Google Analytics is designed for small and medium-sized websites. This may not be ideal for large corporate websites or very complex websites. You just need to do a few clicks and set the time period to see the statistics. It is also possible to directly navigate between general and custom data.

You can find out everything from conversion rate to abandonment rate in just a few clicks. This program also helps users to understand all reports. Descriptions are provided to help users understand what the numbers mean for their site.

Google Analytics is available for free up to certain web traffic. If traffic increases, you may have to pay for it. No prices anywhere. Once you've switched to an AdWords account, you'll need to start paying. There are many benefits of Google Analytics for small and medium businesses. This allows consumers to monitor their social engagement performance.