PodChatLive is the once monthly live show for the regular learning of Podiatrists and also other individuals which will get involved in some of the topics that they cover. The show is broadcast live on Facebook after which is later on uploaded to YouTube to get it out to more people. Each live show has a different expert or number of guests to go over a unique area every time. Issues are answered live by the hosts and experts through the livestream on Facebook. There's even a PodCast version of every single episode available on iTunes and Spotify and the other popular podcast platforms. They've created a substantial following and that is expanding. PodChatLive is regarded as a technique through which podiatry practitioners could easily get free expert improvement hours that is a qualification in many locations.
One of the topics which the live covered was social video marketing for podiatry practitioners. Social video marketing or promoting oneself as well as your practice by using videos is becoming a hot topic and so many podiatrists are doing it. Podiatrists are becoming involved in video advertising. The live of PodChatlive that talked about this area had 3 expert podiatrists that are making use of online video marketing. In that episode the hosts had been joined by Dave James, The Foot and Leg Magician coming from the UK, Melissa Zacharia coming from Pod Fit Podiatry in Adelaide, Australia and Jonathan Tomines, better known as The Toe Bro from Torontoin Canada. These podiatrists offered their views and experiences on developing Podiatry videos to promote the podiatry profession. These podiatrists talked about some of the largest hurdles and issues everyone has prior to starting to create videos as well as the potential benefits to both the individual and to the profession of them. Additionally they talked about the best way to do them and the equipment needed and where to consult with to get inspiration for producing making videos and the way do contend with negative feedback.